Exclude Blogger post previews, template previews, and app mobile preview from Google analytic

Even if are excluding our visits using filters in Google Analytics, still some visits from Blogger previews are recorded wrongly. How to filter these preview visits?
We are using the preview option while writing posts in Blogger. But the Google Analytics is recording our visits as valid visits, even if we are filtering our own visits.

There are at least three types of previews in Blogger, post preview, HTML preview, and app mobile preview. Post preview is generating while we are previewing our posts or pages and it will record from a weird domain name that starts with our Blog ID and a large chunk of characters and will end with blogspot.com/b/post-preview?token=some_chunk_characters. The weirdest thing is it is generating from a BlogSpot domain even if we have a custom domain.

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Post preview option in Blogger

The second and third types of previews Blogger Template section, html previews is generating from Template Edit preview(from Edit HTML section) and app mobile preview is from the Live on Blog section.

Live on Blog section generates app mobile preview
Domain names recorded for each preview options
Post preview: BlogID_some_chunk_characters.blogspot.com/b/post-preview?token=some_chunk_characters
HTML preview: BlogID_some_chunk_characters.blogspot.com/b/html-preview?token=some_chunk_characters
App mobile preview: We are seeing this on Blogger. So we can’t find the exact domain name. Any way it is ending with /b/app-mobile-preview?token=some_chunk_characters
All domain names have a common sub-directory, /b/. So we can filter previews using filters.

  • Google analytics app preview
  • App mobile preview recorded in Google Analytics
  • How to filter these reviews in Google Analytics
  • Navigate to your Google Analytics account, select the Admin tab
  • Under Profiles, select your profile by clicking on the profile name
  • Select Filters tab
  • Click on the New filter
  • Give filter name as you like
  • Select Filter Type as Custom filter
  • Select Exclude
  • Filter Field as Request URI
  • Filter pattern as /b/.*
  • Case sensitive as No
  • Save filter.

exclude blogger previews

Filter to exclude Blogger previews

Wait a couple of hours to activate this profile. If you have encountered a different type of preview option, let me know.

Leave your feedback in the comments.


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I am a marketing executive in a virtual SEO Expert. I have knowledge of on-page & off-page SEO, Analytics and ads. Apart from this, I have knowledge of local listing.

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